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Network World: Cisco winning business without bake-offs

In an effort to save time, customers are increasingly awarding business straight to Cisco without going through months-long “bake-offs” to evaluate solutions from various vendors, Cisco CEO Chuck Robbins said this week during the company’s reseller partner conference. These customers would rather focus on company business operations than spend as long as three months evaluating trials of different vendor proposals to fulfill their IT requirements, he says.

To read more, see the full article at Network World

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